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Say goodbye to flat, dull, lifeless hair and get ready for up to 10 times the vibrant bounce, lift and presence with It’s a 10 Miracle Volumizing Shine Treatment. This amazing conditioning therapy works to build volume from inside the hair itself, unlike hair sprays, gels, mousses or other styling products that can weigh fine hair down. Instead, It’s a 10 Miracle Volumizing Shine Treatment is used after shampooing to penetrate the hair shaft and enrich it with plumping moisture and protein so even air-dried hair enjoys soft shine, noticeable body, and beautiful inner strength. At the same time frizz, breakage, and dullness are reduced and hair is protected from damage that can leave locks lifeless. The results are stunning and it’s one of the simplest and most effective ways to give your hair more “oomph” each and every day.