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CREATED BY STYLISTS, FOR STYLISTS™. PRAVANA PROVIDES SUPERIOR PRODUCTS AT AN UNPRECEDENTED VALUE THAT WILL ENHANCE THEIR PROFESSIONAL AND PERSONAL LIVES. PRAVANA’s philosophy goes beyond traditional product creation by redefining personal hair care with a caring commitment towards only the highest quality of product precision, underscored by a responsible approach. Regarded as one of the most influential beauty brands in digital media, PRAVANA curates the latest in beauty trends. The brand continuously cultivates never-before-seen, inspirational techniques, and formulas in collaboration with the industry’s most prolific stylists.
Key benefits
- The industry’s largest semi-permanent creative color collection.
- Intermixable with any VIVIDS shade for an array of color creations
Technology
Silk Amino Acids & Keratin Proteins