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blindingly bright colors, known as ChromaSilk NEONS, contain a special dye pigment that actually allows them to glow under black-light! PRAVANA'S AWARD-WINNING CHROMASILK VIVIDS COLLECTION IS THE CREATIVE-COLOR CATEGORY LEADER. ChromaSilk VIVIDS are professionals' and celebrity colorists' choice for vibrant, creative colors. Winning the Stylist Choice Award for Favorite Creative Color for the 4th year in a row, it is clear that ChromaSilk VIVIDS is best, creative color with the longest-lasting, bright hair colors.
PRAVANA's award-winning VIVIDS impart long-lasting, rich color and brilliant shine. This direct-dye features Keratin Amino Acids and pure Silk Amino Acids provide strength and durable shine when applied. Use VIVIDS Clear to lighten or pastel and VIVIDS Black to darken any VIVIDS shade.
How To Use
VIVIDS, NEONS & PASTELS DIRECTIONS: After pre-lightening, thoroughly shampoo with any PRAVANA Sulfate-Free Shampoo. Dry hair completely and apply VIVIDS color with a bowl/brush technique. Process for 20-30 minutes at room temperature. Once the processing is complete, thoroughly rinse with cool water until water runs clear. Lightly shampoo with VIVIDS Color Protect Shampoo. Apply VIVIDS Color Protect Conditioner and rinse. Style as desired.
Features and Benefits
No ammonia: extremely gentle
Silk Amino Acids: act as a color carrier to help drive color deep into hair's cortex
Keratin Amino Acids: strengthen hair's fiber and help color adhere to the hair shaft
Paraben-Free
Zero Phthalates
No animal testing
Free from MEA and DEA
EPA and CARB compliant
PRAVANA's award-winning VIVIDS impart long-lasting, rich color and brilliant shine. This direct-dye features Keratin Amino Acids and pure Silk Amino Acids provide strength and durable shine when applied. Use VIVIDS Clear to lighten or pastel and VIVIDS Black to darken any VIVIDS shade.
How To Use
VIVIDS, NEONS & PASTELS DIRECTIONS: After pre-lightening, thoroughly shampoo with any PRAVANA Sulfate-Free Shampoo. Dry hair completely and apply VIVIDS color with a bowl/brush technique. Process for 20-30 minutes at room temperature. Once the processing is complete, thoroughly rinse with cool water until water runs clear. Lightly shampoo with VIVIDS Color Protect Shampoo. Apply VIVIDS Color Protect Conditioner and rinse. Style as desired.
Features and Benefits
No ammonia: extremely gentle
Silk Amino Acids: act as a color carrier to help drive color deep into hair's cortex
Keratin Amino Acids: strengthen hair's fiber and help color adhere to the hair shaft
Paraben-Free
Zero Phthalates
No animal testing
Free from MEA and DEA
EPA and CARB compliant
- Includes a Sleek Tint Applicator Brush for easy application
- 5 blindingly bright colors, known as ChromaSilk NEONS, contain a special dye pigment that actually allows them to glow under black-light! PRAVANA's award-winning VIVIDS impart long-lasting, rich color and brilliant shine.
- This direct-dye features Keratin Amino Acids and pure Silk Amino Acids provide strength and durable shine when applied. Use VIVIDS Clear to lighten or pastel and VIVIDS Black to darken any VIVIDS shade.
- No ammonia: extremely gentle
- Silk Amino Acids: act as a color carrier to help drive color deep into hair’s cortex
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On every order, no minimum!